Built by KSODI · Case Study
I built a links business that passed 78,000 registered users.
SNP.is — from a single decision in 2021 to a platform with 126 tools, a working subscription model, and ad integrations most competitors don’t have.
The first decision
I didn’t write the platform from scratch —
and that was the most important decision of the whole project.
I chose a licensed technical foundation instead of spending a full year reinventing what already exists and works. The year I saved didn’t go to waste — it went into what actually makes the difference: building 126 tools inside the platform, full Arabic localization, product design, the pricing model, the subscription system, retargeting integrations — and the acquisition engine that took it to 78,000 users.
The idea isn’t new: code is an implementation layer — the business is the real product. Most people who fail at digital products don’t fail because their code is bad. They fail because they spent everything on code and had nothing left for users.
And that is exactly how I approach every project today.
What I built
One product · six pillars · 126 tools
Bio Pages
One page for all of a creator’s accounts and links.
Short Links
Shortening with tracking on every click.
QR Codes
Generation, customization, analytics.
vCards
A digital business card saved in one tap.
Analytics
Where visitors come from and what they do.
Retargeting Pixels
The most differentiating feature — its own section below.
I built 126 tools inside the platform one by one, designed the product, owned the roadmap, and led the external engineering team.
Timeline
SNP.is launches
The decision, the first build, the first user.
Smart Network Products Ltd founded
A UK company holding the platform and running an independent growth practice.
The numbers
These are all the numbers I publish. I don’t share revenue or conversion rates — not because they’re bad, but because I don’t publish what I can’t prove to you.
Pricing model
Three tiers for three buying intents
Building a pricing model is harder than building a product. Price decides who shows up, how long they stay, and what they’re worth — it’s the first thing I audit on any project.
Payments & subscriptions
Three providers — because one market is never enough
And the full lifecycle: trials, upgrades, downgrades, cancellation, and dunning after failed payments. That last part separates a subscription business that works from one that leaks.
The differentiator
Native retargeting inside a links platform
Meta
TikTok
Snapchat
Every click on a user’s link builds ad audiences they can retarget. That feature didn’t come from being a programmer — it came from spending over €1M on these four platforms myself and knowing what advertisers are missing.
It’s the clearest example of what happens when the person building the product knows how users are actually bought.
Want something like this built?
Everything you just read was decisions — not code. That is exactly where the Digital Business Roadmap starts.
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