About
I started as an engineer. I ended up building products and running their growth.
Khaled Alsodi — founder of SNP.is, and a marketing director who led teams and budgets across four countries.
I studied engineering — a foundation in energy engineering at the German Jordanian University, then a BSc in Engineering Science at the University of Bayreuth in Germany.
But I found myself somewhere else. I started managing ad campaigns for multiple clients in Jordan — testing creative and audiences, chasing cost-per-result day by day. That’s where I learned the most important lesson:
Good ads don’t save a bad offer.
Then I moved to Dubai and owned the full marketing function — ads, content, email, e-commerce — then led marketing end to end with a team of ten. Along the way I managed €1M+ ad spend managed by Khaled1.
In 2021 I stopped marketing other people’s products and built my own: SNP.is, now past 78,000+ registered users on SNP.is2. That’s where I found the gap I work in today:
Builders can’t sell, and sellers never built anything.
KSODI is where I work from that intersection — for myself first, then for anyone serious about building something real.
What I founded and own
- 2021 — present
Founder & Product Lead
SNP.is
A freemium platform for creators: bio pages, links, QR, vCards, analytics and retargeting pixels. I designed the product, built the in-platform tools, owned the roadmap and led the external engineering team.
- 2025 — present
Founder & Director
Smart Network Products Ltd
A UK company that holds SNP.is and runs an independent growth practice: paid media, landing pages and e-commerce — lean, with AI and automation.
Where I worked — companies whose marketing I led, and do not own
- 2024 — present
Marketing Director
MAX FOAM LLC
Dubai, then remote from Cologne. Full ownership of marketing: strategy, channels, budget and performance. Built and led a team of 10. Paid acquisition across five platforms. AI and no-code automated reporting.
- 2022 — 2024
Digital Marketing Manager
BE OF THEM FZ LLC
UAE. Owned the full marketing function. Turned ad-hoc campaigns into a measurable acquisition system and scaled influencer partnerships across the Gulf.
- 2020 — 2022
Digital Marketing Specialist
SWAD
Jordan. Multi-client ad portfolios across Google Ads, Meta and Snapchat; structured creative and audience testing.
Education
- MSc Digital Marketing — Manchester College · 2021–2023
- BSc Engineering Science — University of Bayreuth · 2018–2021
- Foundation, Energy Engineering — German Jordanian University · 2016–2018
Languages
- Arabic — native
- English — professional
- German — B2
Geography
20 years in Saudi Arabia, 5 in the UAE, with working experience in Jordan and Germany.